Advertising Overview What is advertising? Advertising is bringing a product or service to the attention of potential and current customers. What is the best way to advertise in a saturated market? How do I start an advertising agency?
Disseminating advertising campaigns through available mediums, such as TV and periodicals Other related media and advertising advisory and consulting services Our Vision Statement Our vision is to establish a standard and world class advertising agency whose services and brand will not only be accepted in the United States of America, but also in other parts of the world.
Our Mission Statement Our mission is to provide professional and highly creative result oriented advertising services and other related advisory and consulting services that will assist businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe.
We want to build an advertising agency that can favorably compete with other leading brands in the advertising agencies industry. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own.
This is why we are committed to only hiring the best hands within our area of operations. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.
Responsible for signing checks and documents on behalf of the company Evaluates the success of the organization Creative Director: Serve as project manager of the organization; works directly with employees Responsible for designing advertising concepts and winning business proposals for the organization In charge of copy writing and laying out chronological advertisement plans Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices. Maintains quality service by establishing and enforcing organization standards.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies. Make certain that operations and marketing department perform efficiently, coordinate employee efforts, and facilitate communications between management and employees Ensures that the organization work in line with international best practices.
Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Defining job positions for recruitment and managing interviewing process Carrying out staff induction for new team members Responsible for training, evaluation and assessment of employees Oversee the smooth running of the daily office. Responsible for preparing financial reports, budgets, and financial statements for the organization Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for one or more properties. Web Designer cum Graphic Designers Liaising with clients to determine their requirement and budget Responsible for Optimizing Website Functionality for owners of existing websites Responsible for Search Engine Optimization Services and Code Writing Services Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites Responsible for managing client proposals from typesetting through to design, print and production Responsible for preparing drafts or material based on an agreement brief.
Research and advice the organization on style, genre and other trendy info as it relates to new media and traditional media advertising.
We know that if we get things right before starting our advertising agency, we will not have to struggle before attract loyal clients and building our clientele base cum corporate profile to a level where we can easily breakeven in record time.
We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us.
Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient advertising cum digital marketing expert, a team with excellent qualifications and experience various niche areas in the advertising agencies industry and other related industry.
Aside from the synergy that exist in our carefully selected advertising cum digital marketing experts, our services will be measurable, result driven and guided by best practices in the industry. As a new advertising agency in Los Angeles — California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive advertising agencies industry; that is perhaps our major weakness.
Another weakness is that we may not have the required cash to pump into promoting our business especially via main stream media TV, Radio and Newspapers et al the way we would want to.
As a standard and world class advertising agency, we are ready to take advantage of any opportunity that is available in the industry. Just like any other business, one of the major threats that we are likely going to face is economic downturn.
Another threat that may likely confront us is the arrival of advertising agency, a digital marketing agency or even a social media marketing company in same location where our target market exist and who may want to adopt same business model like us.
As a result of this trend, the revenue generated in the industry has grown tremendously over the years. Going forward, the Advertising Agencies industry will continue to experience sustained growth, as the proliferation of digital devices, such as tablets and smartphones, provide new streams of income.B U S I N E S S P L A N August 3, Prepared by: Archibold Nana Acheampong Advertising and Promotions THE BUSINESS TEAM Key Players Organizational Chart PRODUCT AND SERVICE OVERVIEW DISTRIBUTION AND SALES Financial Plan-Expenses Start-up Expenses Operating Expenses Revenue Model 2.
EXECUTIVE . A business plan guide for your digital signage displays including hardware, software, content, return on objectives and compliance with your long-term aims. Promerit Advertising advertising agency business plan executive summary.
Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program/5(28). Are you about starting an advertising agency? If YES, here is a complete sample digital advertising agency business plan template & FREE feasibility report.
How to start your Digital Signage business (Part 1) Guidelines; Blog Posts; How to start your Digital Signage business (Part 1) By. it is fundamental to do your homework: a plan, so you know which path you want your business to follow, and what it will achieve.
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